Privacy Policy

Tailored Destinations
Effective Date: 30th August 2025

We at Rachael & Graham, Tailored Destinations understand the value of your personal information and respect your right to privacy. By choosing to share your data with us, you place trust in us, and we are committed to keeping your information safe, secure, and never selling it to third parties.

This privacy policy explains how we collect, use, store, and share your personal information when you use our website www.tailoreddestinations.com, sign up for our newsletters, interact with our AI itinerary agents, or follow our recommendations.

1. Who We Are

Rachael & Graham – Tailored Destinations
13 Castle Mills
Knaresborough
HG5 8DE
Email: advice@tailoreddestinations.com
Tel: To Be Advised

For the purposes of UK GDPR and Data Protection law, we are the data controller of the personal data you provide.

2. Information We Collect

We may collect and store the following kinds of information:

  • Contact details: name, email address, phone number (if provided via forms).
  • Newsletter sign-ups: collected through MailerLite (our third-party email provider).
  • AI itinerary submissions: details you provide such as name, contact information, travel preferences, and location interests. These are stored securely in our database for up to 1 year unless you request deletion sooner.
  • Technical data: IP address, browser type, operating system, referral source, time spent on the site, and pages viewed (via Google Analytics).
  • Cookies and affiliate tracking: cookies may be placed on your device to track website activity, affiliate link usage, and improve your browsing experience.

3. How We Use Your Information

We use your information to:

  • Provide tailored travel itineraries through our AI agents.
  • Send you newsletters, updates, and articles (if you opt in).
  • Respond to enquiries sent through our contact forms.
  • Improve your experience of our website and personalise content.
  • Track affiliate link performance and ensure we receive credit for referrals.
  • Comply with legal obligations.

We will only share your personal information with third parties if you have given explicit consent (e.g., if you ask us to connect you with a travel provider).

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

  • Consent: for newsletters, AI itineraries, and marketing communications.
  • Contract: if you request an itinerary or information that requires us to process your data.
  • Legitimate interest: to improve our website, prevent fraud, and keep records of interactions.
  • Legal obligation: if required by law or court order.

5. Data Retention

  • AI agent submissions: retained for 1 year unless you request earlier deletion.
  • Newsletter subscriptions: retained until you unsubscribe.
  • Contact form data: retained until your query is resolved, then securely deleted.
  • Analytics & cookies: retained according to Google and affiliate partner policies.

6. Cookies

We use cookies to enhance your browsing experience, remember preferences, and measure site performance.

  • Google Analytics cookies help us understand visitor behaviour.
  • Affiliate tracking cookies may be used when you click on links to third-party travel providers.

You can manage or disable cookies in your browser settings. Please note, some features of our site may not function properly if cookies are disabled.

7. International Data Transfers

As we use MailerLite (an EU/US provider) and Google Analytics, some data may be stored or processed outside the UK. Where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses to protect your information.

8. Security of Your Information

We implement technical and organisational measures to protect your personal data, including password-protected databases, SSL encryption, and restricted access. However, transmission of data over the internet cannot be guaranteed as 100% secure.

9. Children’s Privacy

Our website is not directed to children under 16. We do not knowingly collect data from children.

10. Your Rights

You have the right to:

  • Access the personal data we hold about you.
  • Request correction of incomplete or inaccurate data.
  • Request deletion of your data.
  • Withdraw consent for newsletters or marketing at any time.
  • Request restriction or objection to processing.
  • Request transfer of your data to another service.
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO).

11. Third-Party Websites

Our site contains links to third-party websites, including travel providers and affiliates. We are not responsible for their privacy practices, and encourage you to read their policies before submitting personal data.

12. Updates to This Policy

We may update this privacy policy occasionally. Changes will be posted on this page, and where appropriate, notified to you by email.